VAHE ASLANYAN

In a time when businesses are constantly evolving through information there was a distinct need for a course that could guide students through the complexities of A/B testing and experiments. The difficulty was in creating a course that not just informs, but also provides students with the tools needed to make a difference in business decisions that are based on information.

Our goal was simple: make our students decision makers, adept throughout the entire A/B testing process. Our goal was for 90 percent of students graduate from the course able to independently analyzing and performing A/B tests, our emphasis was on establishing an understanding of the fundamentals and ability to apply.

Harnessing modern e-learning platforms, our course integrates dynamic content delivery with hands-on exercises. Participants actively engage with real-world scenarios, employing Python for end-to-end A/B test results analysis. This blend of theoretical content and practical application ensures learners are not only knowledgeable but also industry-ready.

The course covers everything from the basics of A/B testing to creating test designs conducting tests, as well as understanding results. To supplement this fundamental content with additional materials like an e-book bonus, giving in-depth insight into the topics covered, as well as specific interview-related preparation guides. Our holistic approach makes sure that our students are knowledgeable and prepared for real-world A/B tests.